Dahl Honda, Onalaska, WI

Launching a New Dealership Location

Dahl Automotive, founded in 1911, continues to expand their dealership presence along the Minnesota/Wisconsin border, opening the Dahl Honda dealership in Onalaska, Wisconsin. Reuniting with Gries Architectural for the design of a new building and iSpace Environments for interior furniture & custom millwork applications, they launched their new Onalaska, WI, location in the summer of 2020.
“The greatest challenge for us was to balance the manufacturer brand requirements with the needs of the Dahl team. It’s a delicate balance to make the budget, aesthetic desires and functional needs all come together.”
—Mark Drach
iSPACE Environments

brand in mind

customized solutions

Unique solutions required for this dealership location included a customized service counter with top-opening tambour-door filing solutions and specialized key storage compartments. Stephanie Serre, iSpace Environments Retail Designer, works closely with the dealership team to assure furniture, finishes and equipment specifications will be approved by the auto manufacturer, Honda. Though construction and installation occurred during the pandemic closures, the project experienced almost no delays.

Collaborators

Gries Architectural Group
Wieser Brothers General Contractor

Photographer

Aaron Smith | © Smitty’s Workshop

Featured manufacturers

Furniture: Teknion, Davis, SitOnIt, Cumberland, Spec, Keilhauer, Bernhardt
Architectural: Teknion Tek Vue & Pod
Technology: Logitech Teams Rooms, Biamp, Crestron, NEC, QSC

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