As Dondelinger Ford & CDJR (Chrysler Dodge Jeep Ram) outgrew their aging facilities, the goal was to create a modern dealership that could support both brands in one location. The new 37,930-square-foot space now meets each brand’s design requirements while prioritizing a seamless, customer-first experience and allowing room for future growth.
We partnered closely with the client to update finishes, furniture, and layout while respecting legacy elements and supporting efficient brand coexistence. Securing automotive brand approval to merge two brands under one roof allowed Dondelinger to prioritize their customer brand while reinforcing their role as a trusted cornerstone in the community.
Updated layouts, durable furniture solutions, and flexible customer and service areas support efficient daily operations and allow the dealership to adapt as staffing, services, and customer needs evolve to support long-term growth.
Design, GC: The Redmond Company
Aaron Smith | © Smitty’s Workshop
Furniture: Teknion, SitOnIt, Vision Woodworking
Furniture solutions were developed by building on Dondelinger’s legacy furniture approach while updating finishes to reflect a modern dealership environment. Selections were guided by brand design documents and tailored to support sales, service, and customer-facing spaces, ensuring consistency across both Ford and CDJR. Layouts and furnishings were planned to allow for future growth and expansion, improving day-to-day efficiency while providing the flexibility needed to adapt as the business evolves. The result is a dealership environment that feels familiar, refreshed, and purpose-built to support long-term operations.
iSPACE assisted in purchasing visual graphics to reinforce brand identity and enhance the customer experience throughout the dealership. iSPACE assisted in sourcing and coordinating these elements to align with brand standards and complement the overall layout, helping create a cohesive environment without overcomplicating the scope.
